The latest Instagram shop that I’ve come across during one of my regular browsing sessions is RJ Apparel. Established in March 2015 and run by Kiera, RJ Apparel has proven a big hit during it’s first year in business and is just a few followers away from reaching an impressive 3,000 – that’s great work for just 11 months in the game.

The world of Instagram shops is a pretty competitive one. There’s lots of small shops all competing for the same business, so it’s important that you stand out from the crowd. And that’s exactly what RJ Apparel does.


A lot of Instagram shops specialise in a particular item, some purely stock leggings, other hoodies and jumpers.

But RJ Apparel has probably the biggest range I’ve come across to date and offer an impressive selection of clothing and accessories, aimed towards both boys and girls aged 0-5, including:

  • Snoods
  • Bibs
  • Rompers
  • Leggings
  • Vests
  • Tee’s
  • Legging and tee sets
  • Bomber jackets
  • Hats
  • Socks


I could go on but you catch my drift. You could literally kit out your kids entire wardrobe from all the gorgeous bits on offer.

All items are so reasonably priced too. This smart black romper that Max is so kindly modelling is just £9.50. Thats cheaper than what something similar would cost in a high street shop and the quality is just as good, if not better, than you’ll find anywhere else.

If you’re looking for something quirky and unique to dress your little one in then pop over to RJ Apparel and take a look. Oh and grab a drink whilst you’re at it – you could be there a while!